Alkimi Exchange Founder and CEO Ben Putley Talks Blockchain-based Digital Advertising

Alkimi is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users.

Benjamin Putley is the Chief Executive Officer and Co-founder at Alkimi Exchange. He has 10 years of experience in digital advertising, predominantly focused on selling software to global publishers.

Alkimi is a decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi is a custom layer 2 scaling solution on the Ethereum network, specifically for advertising — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, low transaction fees and complete end-to-end transparency.

1. What is your company in 2-5 words?

Blockchain-powered digital advertising revolution.

2. Why is now the time for your company to exist?

Right ...