AI for ROI, not FOMO - three lenses for adoption in a post-hype world

Two years on from the launch of ChatGPT and there has been a monumental shift in awareness, activity and desire to implement AI and gen AI projects. Decisions are still driven by FOMO (Fear Of Missing Out) and fear of falling behind competitors, as organizations want to explore the options and business leaders from all areas want to capitalize on the excitement to push through new initiatives.

The potential benefits often seem to outweigh the risks and lack of direction from AI projects: “It’s exploratory! Of course we don’t know what the results will be!” This has led to AI projects starting without deep consideration into what the end result will look like – what success is and how a team can take that project forward and implement it to business benefit.

Because of this profligate approach, we have reached the peak of frenzied, hype driven decision making when ...