Advertising Integrations That "Go Viral": my Journey in Attention Management and Marketing Research

Through thousands of videos and countless advertising integrations, I've learned that the key to success in both blogging and traditional marketing lies in understanding how to retain audience attention.

As a content creator and marketer, my journey started in 2016 when I began creating short comedy videos for Instagram. While my early efforts didn’t achieve the viral success I hoped for, these initial experiments set the foundation for a deeper exploration into video content and advertising. Over time, I realized that creating videos wasn't just about making people laugh — it was a research project in itself, a way to study how to captivate attention, optimize viewer retention, and ultimately, market products and services through storytelling.

In 2020, I pivoted towards TikTok during the global lockdown, which marked a turning point. My experiment ...