Activision admits to using AI assets in Call of Duty following Steam policy change

A hot potato: Activision has admitted what most people have suspected for years: it is using some AI-generated content in Call of Duty. It doesn't come as too much of a surprise given the evidence, which includes an image of a zombie Santa Claus in a loading screen with six fingers. It's a contentious issue, especially as Activision Blizzard laid off 1,900 employees in 2023.

Claims that Activision was using AI began gaining popularity around the time of Modern Warfare 3. Wired reported last year that the company had started using AI tools in its game development in 2023, a year when approximately 11,250 people working in the industry were laid off.

The report claims that Activision approved the use of certain generative AI tools in creating concept art and marketing materials in mid-2023, and by the end of the year, Activision released an AI-generated cosmetic ...