A tale of four Kodaks

It was while walking past the RadioShack booth at CES 2025 that I spied the Kodak stand not far ahead. And it was while musing about the fate of those two storied — okay maybe not storied — names that I spied another Kodak booth two rows over. For a company that’s been dead more than a few times over, it’s certainly enjoying something of a renaissance. Look, it’s not as if there haven’t always been brands that die and get revived in pursuit of a quick buck. Especially if the price is cheap and there’s any residual degree of affection for it, but even so there are a hell of a lot of them now. Do we need four different companies selling Kodak-branded wares?

Perhaps the most egregious example at this year’s show ...