#1 Barrier to Implementing a Content Supply Chain at Large Organizations

As I gear up for my presentation at the Adobe Summit this March, I’ve been reflecting on the transformative potential of a well-executed content supply chain—and the hurdles large organizations face in making it a reality. And since it is Summit, I will obviously be referencing tools like Adobe GenStudio, Adobe Workfront, AEM Sites, and AEM Assets, which all aim to streamline content creation, management, and activation. Yet, one pain point consistently rises to the top when implementing this process at scale: siloed teams and disconnected workflows.

The #1 Barrier to an Efficient Content Supply Chain

In large organizations, it is practically impossible to audit the content generation processes because content production often resembles a patchwork quilt rather than a seamless assembly line, with each patch representing a different department or agency. The patches themselves represent the individual departmental processes, which makes stitching them together difficult.

For example ...