TECH NEWS
boAt Turns Consumer Concerns Into Celebrity Challenges in New ‘Approved By’ Campaign
boAt, India’s No. 1 audio and wearables brand, has launched its new ‘Approved By’ campaign for the recently introduced Airdopes ProClip, transforming two of the biggest consumer questions around open-ear audio into celebrity-led challenges. As open-ear audio emerges as a fast-growing category globally, Indian consumers continue to have questions