TECH NEWS

Taboola Study Reveals 76% of Advertisers Benefit from Agentic AI, 86% Willing to Shift Budgets to the Open Web

Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens.

While agentic AI has driven strong performance gains in search and social, marketers are increasingly focused on unlocking incremental growth beyond those channels—especially in environments that can offer similar AI-powered automation. The new study, titled, “The Agentic Advantage in Performance Marketing: Securing Incremental Growth Beyond Search and Social” explores how advertisers are approaching performance in an increasingly AI-driven landscape.

Key insights from the research include:

Agentic AI is delivering performance advertising wins, but the benefits are confined to the walled gardens. A significant 76% of advertisers are already seeing meaningful performance uplift from AI-powered solutions, primarily on search and social platforms.
Performance advertisers feel trapped with Agentic AI on search and social.The vast...

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These 8 Kindle models just lost support, but that doesn't make them obsolete

Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways * If your Kindle is from 2012 or earlier, access to the Kindle Store and software updates has ended. * These Kindle users will still have access to the books already on their devices. * Kindle ereaders and

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Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads

Sponsor Posts Niantic Spatial: World models need real-world data — Scaniverse is the gateway to spatial services — self-serve and built for AI and robotics. Large-area 3D reconstruction from 360° cameras and precise localization, anywhere machines operate. App Spotlight: Quo for Zoho CRM — App Spotlight brings you hand-picked solutions that enhance your

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Truecaller gets into the eSIM business to diversify its revenue streams

Caller ID company Truecaller launched eSIM services for travellers. The launch comes as the company aims to bolster its balance sheet and diversify business amid dipping ad revenues. The company said its plans will range from 1 GB over 7 days to 20 GB over 30 days. Initially, the launch

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Anthropic and OpenAI take their beef to the midterm elections

Hello and welcome to Regulator, a newsletter for Verge subscribers about the car crashes piling up on a daily basis at the Washington-based intersection of technology and politics. If you’re not a subscriber, sign up for our fine editorial enterprise today, especially as we process the end of Musk

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These 8 Kindle models just lost support, but that doesn't make them obsolete

Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads

Truecaller gets into the eSIM business to diversify its revenue streams

Anthropic and OpenAI take their beef to the midterm elections