T-Mobile Legacy Customers Brace For Forced Plan Migrations
T-Mobile is enforcing rate hikes on legacy customers again, but not just by adding a small line fee. Instead, T-Mobile is taking what's could be considered a nuclear option, forcing legacy customers onto newer, currently-supported cellular plans. Per quotes to Fierce Network, T-Mobile CMO Allan Samson claims that "we think ultimately it will improve their experience with us."
In the same interview, however, Samson also asserts that "There's no going back to the old plans, so that's not going to be an option that's available." Allan Samson repeatedly expresses hope that customers will come around and insists that the benefits of the newer plans will outweigh the added cost. One of the main benefits will be to back-end work required whenever new features are added to existing T-Mobile services, since code corresponding to legacy plans will finally be retired.
The reception so far has not been positive, but...
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