‘It's just attacks on price every single time we launch a product… If you want the best engineering, you have to pay’ — Jake Dyson is fed up with the criticism of Dyson's prices
Talk to anyone about Dyson, and you can be certain that pricing will come up before long. It's not unjustified: this is the brand that gave us a $399 (£299 / AU$549) hair dryer, back in 2016 when that kind of price tag was unfathomable for such a product. It's the brand whose current flagship stick vacuum costs $979.99 (£749.99 / AU$1,349). And, most recently, it's a brand that unveiled an electric toothbrush that costs $499.99 (£419.99 / AU$799).
I'm not surprised, therefore, that at a roundtable I attended at the recent Dyson Unpacked launch event, the conversion ended up turning to pricing. Nor was I surprised to hear that the roundtable guest of honor, Jake Dyson — son of brand founder James and company Chief Engineer — had plenty to say on the subject.
[To avoid confusion, throughout this feature I'll use 'Jake' to mean the person, and...
Copyright of this story solely belongs to www.techradar.com. To see the full text click HERE
