Surfshark bolsters its privacy empire with Optery data removal acquisition
- Surfshark Group acquires a majority stake in data removal service Optery
- It joins Incogni, Ironwall, HeyPolo, while running as an independent brand
- The acquisition is expected to expand Surfshark's data broker coverage
Surfshark, the company behind one of the best VPN services around, is growing its privacy footprint again. The group has completed its acquisition of a majority stake in Optery, a US-based data removal specialist, adding a fifth brand to its expanding cybersecurity ecosystem.
Announced on September 7, the deal places Optery alongside existing group members Incogni, Ironwall, and HeyPolo. Financial terms were not disclosed.
For a group built around online privacy, buying another company that scrubs personal information from data brokers is a natural fit. It also marks another step in the steady consolidation of the booming data removal industry.
What Optery brings to the table
Optery is a US data removal service that...
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