'Stop thinking of agents as software... start thinking of them as a unit of labor': Zendesk links AI pricing…

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  • Zendesk introduces outcome-based pricing model for AI agents
  • Customers only pay for support interactions successfully resolved by AI
  • AI is now being framed as a unit of labor, not just a productivity tool

Zendesk has rethought service pricing in an AI-first era beyond the evolution from seat-based to token-based pricing – the company now commits to outcome-based pricing marking one of the most important commercial shifts in the enterprise AI market.

Announced during the company’s annual Relate conference, the new model charges customers only when its AI systems have successfully revolved support interactions.

The company said every resolution would be independently verified with its own dedicated AI evaluation model, meaning that low-value exchanges would be excluded from billing.

Zendesk is holding AI accountable to deliver business value

The pioneering move reflects growing pressure across the AI industry to prove tangible business value rather than simply showcasing model capabilities for high...

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