TECH NEWS

Siena raises $17M Series A to build AI agents for consumer brands

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Siena, a New York-based startup that develops AI agents for consumer brands, has raised $17 million in its Series A round, with York IE as the lead investor. The new capital raised brings the company’s total funding to $29.7 million.

Moreover, Joyance Ventures took part in the round as a new investor, and the existing investors, Aglaé Ventures, Sierra Ventures, and the Super Angel Fund, also did so.

Siena was founded by Andrei Negrau, the company’s chief executive, and Lisa Popovici, its president, both of whom are from Romania.

They began with a single AI agent that responds to customer service inquiries for online shops. Since that time, it has developed agents to carry out other kinds of jobs.

The Shopping Agent answers questions about products and helps people to make purchases without having to leave the chat, and the Social Agent responds to comments and direct messages on social...

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