Shein is set for its Hong Kong listing hearing on Thursday

Shein is scheduled to face the Hong Kong stock exchange’s listing committee on Thursday, Reuters reported on Monday, citing people familiar with the matter. It is the final procedural gate before the fast-fashion group, which has spent three years and two continents trying to go public, can actually price a deal.

The hearing follows approval from the China Securities Regulatory Commission last Friday, which cleared Shein to issue up to 341.6 million H shares and gave it 12 months to complete the listing. That approval was the hard part, and it took a long time coming.

New York was the first plan, then London. Both collapsed under regulatory and political weight, and Hong Kong is what remains: a market Beijing controls, for a company Beijing was never going to let list anywhere it did not.

A listing in September or October is the working assumption, according to people cited by...

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