Seven Sign-Ups, Zero Catches: What My Fishing App Launch Taught Me
On 2 September my fishing app went live on Google Play in 177 countries. Version 1.0.0, after eight weeks of building in public, a lawyer-reviewed set of terms, and a paywall I had argued with myself about for a month.
I had a launch banner ready. I did not have a plan for what actually happened, which was nothing.
This is the write-up of the week after. It is mostly about a mistake that I could only see because of a log I almost did not build.
A card comparing launch week with the week before it. Real sign-ups since 2 September: seven, with one Google test device excluded. Days visited, each of them: one. AI identifications: zero. Catches recorded: zero. The last catch anywhere in the system was 26 August. Measured 9 September 2026.
The first week, measured
Seven people signed up after launch. That is the real number:...
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