Seqrite Warns Enterprises of Rising Brand Impersonation Attacks as Customers Pay the Price for Trust Exploited Outside the Firewall
The most damaging cyberattack on a brand may never touch its network, trigger its firewall, or appear in its endpoint logs. It may begin instead with a lookalike domain, a fake mobile app, a cloned executive profile, or a phishing page designed to exploit the very trust a business has spent years building. Seqrite, the enterprise security arm of Quick Heal Technologies Limited, today warned that brand impersonation has become one of the fastest-growing and least visible threat categories confronting Indian organisations, with customers, partners and employees increasingly bearing the financial and reputational cost of attacks launched entirely outside the traditional perimeter.
Researchers at Seqrite Labs, India’s largest malware analysis facility, revealed that the country witnessed a surge of over 300% in brand impersonation attacks between 2024 and 2025, transforming what was once a narrow email-spoofing problem into a multi-channel fraud ecosystem involving lookalike domains, fake mobile apps,...
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