SEO is not dead: 5 ways to win more citations from AI search
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ZDNET's key takeaways
- AI traffic to websites grew by 66% in 2025, yet AI accounts for less than 0.15% of all visits.
- Even if AI citations don't translate to direct traffic, the added exposure is a survival necessity.
- Here are the most effective ways to improve your standing with AI search engines.
You've been quietly losing traffic from organic search even though your rankings haven't changed. Does that mean traditional SEO no longer works? No. But should you then treat AI as a black box to simply accept and ignore? Also no.
All the things that used to score points with traditional search engine algorithms, like backlinks, website authority, performance optimization, and quality content -- they haven't just stopped existing. AI search just treats them very differently, which is at once both better and worse.
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