San Diego sues AppLovin over explicit ads on kids’ devices, Bloomberg reports
San Diego County has sued AppLovin, a mobile advertising technology company. The county alleges that AppLovin bypassed parental controls to serve ads for adult dating services, alcohol, vaping and graphic sexual content in games played by children. The complaint was filed with San Diego Superior Court on Monday, Bloomberg reported.
According to the complaint, AppLovin collected sensitive data from children’s devices even when parental controls and ad-tracking opt-outs were enabled. This included “information precise enough to pinpoint where kids live, where they study and whether they are sleeping”.
Apple and Google offer ways to block ad tech companies from tracking children’s digital activity. The complaint says AppLovin bypassed these settings with fingerprinting. It used the technique to track children for ad targeting without parental consent, the complaint alleges.
AppLovin “disregards child safety tools to harvest children’s sensitive personal information” to “feed it into the company’s artificial intelligence advertising engine”, the...
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