Salesforce Connections 2026 - meet the 'Marketer as maker' as CMO Patrick Stokes hails agentic change after 25 years of doing the same thing
As the Marketing good and the great gathered in Chicago for Day One of Salesforce’s Connections conference, there was no surprise that the topic du jour for the keynote session was, of course, agentic AI.
It’s the first Connections as Chief Marketing Officer for Patrick Stokes, who opened the event with an overview of what it means to work in Marketing in 2026:
I'm a Marketer, and what I think is so interesting about Marketers is we're creative. We wake up every single day and we have ideas, sometimes a lot of ideas, sometimes too many ideas. Good ideas, sometimes great ideas, sometimes really stupid ideas. I have a lot of those ideas, and the problem with those ideas is not the stupid ideas. The problem is that we can't move fast enough. The problem is that I can't take my good ideas and get them out there fast enough,...
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