Roku Hikes Hardware Prices by Up to 60%

Roku is increasing the cost of its popular streaming players by up to $50, with one report suggesting that the AI-influenced “RAMageddon” is to blame.

In an unusual move, Roku lists the existing prices on its website as “limited time,” but hasn’t specified when the new prices listed will kick in.

The biggest increases are for Roku’s flagship devices — the Roku Ultra and Streambar SE — which will increase in price from $100 to $150. Meanwhile, the popular Roku Streaming Stick 4K now costs 60% more, at $80.

The price changes are as follows:

In my review of the Roku Ultra, I call it “undoubtedly the best Roku yet,” though I identify the identically priced Google Streameras even better. But with a 50% cost increase, the Roku device now becomes less recommendable, and if you’re looking for a sub-$100 player, you should get the Google...

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