Rivian lays off hundreds of workers one week after launching R2 deliveries as it chases its first profit
TL;DR
Rivian cut hundreds of service and customer staff, less than 2% of its workforce, a week after R2 deliveries began. It has never turned a profit.
Rivian said Tuesday it laid off hundreds of workers, less than 2% of its workforce, as the electric vehicle maker continues trying to narrow losses that have defined its existence as a public company. The cuts affect teams in the service and customer segments, according to a company spokesperson. Rivian had 15,232 employees across North America and Europe at the end of 2025.
“We recently restructured a handful of teams within Rivian as we work to profitably scale our business,” the company said in a statement. The language is familiar. Rivian used nearly identical framing when it cut more than 600 workers in October, roughly 4.5% of its workforce at the time, in a restructuring that hit marketing, vehicle operations, and sales...
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