Around A Fifth Of Steam Next Fest Demos Have A Generative AI Disclosure
We’ll see how players react.
Steam Next Fest has come around again, and this season, players may have some extra reason to look closely at the labels for whatever demos they test out. Eurogamer found that on the SteamDB database, 1,704 of the 8,700 titles listed as participants in the event have been tagged as having used generative AI. To do the math for you, that's 19.5 percent or just shy of a fifth of the games included in the showcase.
The high prevalence is a bit surprising considering how many already released games have seen backlash from players when gen AI materials have been discovered. Many indie game leaders have also been particularlyhawkish about when and how AI is used in development. Valve initially updated its guidelinesaround AI use in games sold on Steam in 2024. While that change allowed more usage of the tech, it did...
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