Regional »  Topic »  We implemented a three-pillar strategy—’Indulge,’ ‘Nudge,’ and ‘Purge’—to enhance our digital transformation efforts: Sony A, South Indian Bank

We implemented a three-pillar strategy—’Indulge,’ ‘Nudge,’ and ‘Purge’—to enhance our digital transformation efforts: Sony A, South Indian Bank


In an insightful interaction with Express Computer, Sony A, CIO of South Indian Bank, shares the bank’s digital transformation journey. South Indian Bank, with its deep-rooted history, has embraced significant technological advancements over the years. The conversation highlights the bank’s strategic focus on digital adoption through a three-pillar strategy—Indulge, Nudge, and Purge—resulting in 98% of its transactions now being digital. Sony also gives insights on partnerships with fintech, AI and machine learning applications in underwriting and fraud detection, and cybersecurity measures.

South Indian Bank, with its nearly century-long history, has undergone significant technological transformation over the past few years. How has the bank’s digital transformation journey evolved so far?

At South Indian Bank, our legacy has been a blessing, giving us the privilege of serving generations of customers. However, we recognised that banking has rapidly transformed, and we needed to keep pace. In 2017, we ...


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