Union Bank of India and Zoho Mark Digital Transformation Success with Leadership Meet

Union Bank of India, one of India’s largest public sector banks, and Zoho, a leading global technology company headquartered in Chennai, have achieved a significant milestone in Union Bank of India’s digital transformation journey with the successful launch and implementation of CRM Edge – an advanced customer experience platform co-created by both the organisations. At an event commemorating the collaboration at Zoho’s rural hub office in Tenkasi, Tamil Nadu, Union Bank of India’s MD & CEO, A. Manimekhalai, and Zoho’s Co-founder and CEO, Mr. Sridhar Vembu, showcased the shared vision and collaborative efforts that drove this transformational journey.

Since its rollout in 2023, CRM Edge has rapidly become the Bank’s primary customer engagement tool and is widely used across the Bank. It has served as a unified system for the Bank’s sales, marketing, and service teams, improving collaboration, data-driven decision-making, and workflow automation. It ...