To thrive amid volatility, leaders must optimise technology investments, excel at driving change, and proactively manage risk: Forrester

According to Forrester’s report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked by unpredictability and volatility — new tariffs, trade wars, outages, cyberthreats, supply chain disruptions, and geopolitical tensions are all contributing to global market instability. As a result, business leaders may have an impulse to pause planned initiatives and spending and wait to see how things play out. Yet with no end in sight to this volatility, leaders should double down on investing in areas that position them for future growth while proactively optimising costs, pivoting resources, and scaling back on non-essential projects.  

As competitors retreat, market opportunities will emerge for those poised to take control. For business and technology leaders to thrive through volatility and come out ahead, they will need to focus on four critical areas. These include:  

Fiercely optimising tech investments and ...