Navigating the DPDP Act: Key implications and future trends for businesses

By Piyush Mehta, CEO, Data Dynamics

The other day, I was checking out at an online store, adding a couple of last-minute items to my cart. Just as I was about to complete the purchase, a prompt popped up: “Do you consent to share your data?” It’s one of those things I’ve seen a hundred times, and, like most people, I usually just click “accept” and move on. But today all of us are thinking about the implication of this “accept,” and that’s a big change —what actually happens to my data? Where does it go? Who’s handling it, and how secure is it? 

For businesses, these questions are at the heart of a new way of handling data. Protecting personal information is no longer about just ticking regulatory boxes; it’s about building trust and resilience in every aspect of what they do ...