Despite existing data protection regulations like DPDPA in India, GDPR in Europe, PDPA in Singapore, 59% of businesses still struggle with security concerns from customers during the registration process – Affinidi’s Latest Report

Affinidi, a data and identity management company, has released ‘Unlocking Customer Value as an Experience-Orchestrated (X-O) Business’, an IDC InfoBrief commissioned by Affinidi that explores the challenges that digital-native businesses (DNBs) are facing when driving meaningful data value exchange with customers, and the strategies that can help overcome them. Findings within the InfoBrief are based on the latest IDC Affinidi DNB 2024 Survey, which polled businesses in five countries – Singapore, India, Australia and New Zealand (ANZ), and North America.

Businesses worldwide are now facing even more pressure to deliver greater experiences. Commoditisation and similarity of products and services with competitors will have the most significant impact on how organisations deliver customer experiences over the next two years, according to IDC’s Future of Customer Experience Survey 2023. With the intensifying competitive landscape, the ability to offer hyper-personalised customer interactions has become a key differentiator and is very ...