CleverTap partners with Infobip to strengthen omnichannel offering with RCS messaging

CleverTap announced the introduction of Rich Communication Services (RCS) messaging through its partnership with Infobip, a global leader in cloud communications. This addition enables CleverTap customers to deliver visually captivating messages leveraging high-quality images, videos, carousels, and suggested actions. Additionally, it facilitates real-time, two-way conversations with customers, empowering brands to elevate their conversational marketing use cases and build lasting connections.

RCS offers rich, interactive experiences and enhances customer connection, making it a genuine game changer for businesses. According to recent reports, RCS now boasts 1.2 billion monthly active users across more than 60 countries. Moreover, Apple’s support for RCS from iOS 18 onwards further expands its reach, enabling seamless communication to iPhone and Android users and potentially growing the user base to over 2 billion by late 2025.

Beyond engagement, RCS helps build trust by enabling brands to communicate with verified brand identities and deliver customised messaging experiences ...