77% of Indian among APAC shoppers prefer retailers with tailored recommendations: Zebra study

Zebra Technologies Corporation announced the findings of its 17th Annual Global Shopper Study. The study clearly reflects Indian consumers’ expectations from retailers to embrace AI / GenAI to transform their shopping experiences. Retailers recognise the potential of this technology to revolutionise customer engagement and enhance personalisation, highlighting a clear demand for innovative and tailored retail solutions.

Artificial intelligence (AI) technologies are currently viewed as the most helpful with loss prevention, closely followed by cameras, sensors, and RFID.  A significant majority of retail associates (84% globally, 72% in APAC, including India) are concerned about the lack of technology to detect safety threats or criminal activity. In response, 78% globally and 80% in APAC (including India) are investing in technology tools to support frontline workers and monitor operations from behind the scenes.

While only 3-in-10 retailers (38% globally and in APAC, including India) currently use AI-based prescriptive analytics for loss prevention, more ...