Quote of the day by Mark Zuckerberg: 'Metaverse isn't a thing a company builds. It's the next chapter of the internet overall' — a prediction that hit wide of the mark

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The embodied internet, the metaverse, the Tron system; however you want to describe this idea of "cyberspace" – first conceptualized by author William Gibson in the 1980s – these virtual worlds haven never truly materialized. When the COVID-19 pandemic locked us up indoors, Mark Zuckerberg thought it was the moment to go all-in on the idea.



Virtually joining the South by Southwest (SXSW) conference in Austin, Texas, the Facebook founder outlined the dramatic pivot his company had made in October the previous year.

Describing the "metaverse", as he coined it, as the next chapter of the internet seemed intriguing if for a moment, with Zuckerberg adding the company's renewed goal was to "help buil the fundamental tech to bring the metaverse to life".

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