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PSA: Scammers are getting their fake shopping sites into ChatGPT's results

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Bottom line: AI-assisted shopping searches are giving scammers a new way to target consumers, with cloned retail sites now appearing in results from tools like ChatGPT. Someone asking ChatGPT for popular Russell & Bromley bags might receive a neat list of styles, prices, and links that appear to lead to legitimate retailers. But some of those links instead direct users to convincing clone sites, where orders are accepted, nothing is delivered, and buyers' payment details are stolen.

Scam-checking service Ask Silver says these fake sites aren't just appearing on the open web – they're also showing up in AI-generated answers. The firm found that ChatGPT included links to cloned versions of both Russell & Bromley and home furnishings retailer Dunelm in its shopping results.

The sites are designed to blend in. They mimic...

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