Quote of the day by former Apple design chief Jony Ive: 'True simplicity is derived from so much more than just the absence of clutter and ornamentation' — laying the foundation for a timeless design philosophy

https://cdn.mos.cms.futurecdn.net/A4ttwH2KggFYfTn2mWjS79-1024-80.jpg

There's no understating the influence of Jony Ive – the man responsible for designing so many iconic Apple products – in changing the way that manufacturers approached consumer and business electronics.



Modern design

Ive, Apple's former chief design officer, first publicized this way of thinking during the introduction to iOS 7 at WWDC 2013.

Quote of the day

This article is part of TechRadar Pro's QOTD project to provide an insight into the minds of the brightest and most recognized figures in the technology industry today and in years gone by. Read the full series here.

The operating system was widely lauded at the time for revolutionizing the structure of the iPhone's layout – ditching the skeuomorphic approach (where digital objects deliberately mimicked real-world counterparts).

Instead, the new iOS 7 introduced a sleeker and flatter design as well as crisp typography, alongside a visual parallax in which a...

Copyright of this story solely belongs to techradar.com. To see the full text click HERE