TECH NEWS

Plex appeal fades as Lifetime Pass jumps to $750

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How many times would you have to watch Lord of the Rings to cover that?

Software platform Plex is killing its buy-once-use-forever model with an eye-watering hike of its Lifetime Plex Pass from $249.99 to $749.99.

The increase will take effect on July 1, but does not apply to existing Lifetime Plex Pass holders. The existing monthly and annual subscription pricing for the service is also unchanged, suggesting Plex really would rather you subscribed.

Lifetime Plex Passes used to cost $74.99, before increasing to $149.99 in 2014. It later fell back to $119.99 before jumping to $249.99 in April 2025. Just over a year later, the price is heading to $749.99.

Plex is used primarily as a media server. Load it up with content and point clients at it. The project has its origins in the Xbox Media Center (XBMC) from which it was forked. The server software runs...

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