Personalised content experiences are driving reader engagement
By Sameer Kanodia, Managing Director and CEO, Lumina Datamatics Limited and Vice Chairman and CEO, TNQTech
Today’s digital reader has more choices than ever before and less patience for content that feels irrelevant. Studies show that most consumers now expect personalized digital experiences, and many disengage quickly when content does not match their interests. In a world overflowing with information, relevance has become the new currency of engagement. For publishers, personalisation is no longer a value-add; it is becoming essential to building meaningful reader relationships.
The traditional one-size-fits-all publishing model is steadily giving way to experiences that adapt to individual reader preferences. Instead of static homepages and generic newsletters, readers increasingly encounter curated article recommendations, customized reading lists, and interfaces that evolve based on their interests. These tailored experiences help readers discover content faster and more easily, making the entire journey feel intuitive and rewarding.
Artificial intelligence (AI) has become...
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