Perficient Cited in Forrester Report on How AI Agents Are Delivering Results in CRM
Forrester Report Shows Where AI Agents Are Delivering Results in CRM
AI agents are moving past the demo stage. Revenue leaders now face a harder test: proving these tools can improve pipeline, accelerate sales, and help teams serve customers at scale.
Marketing teams need to turn engagement signals into growth. Sellers need more time for customer conversations. Service teams need to scale without weakening the customer experience. Another tool in an already crowded technology stack won’t solve these challenges.
Results depend on how agents fit into the way teams make decisions and get work done. Agents deliver value when they are embedded in workflows where people make decisions and take action. That requires more than connecting an agent to CRM. It requires trusted data, clear processes, human oversight, defined performance measures, and a plan for adoption after deployment.
Forrester Examines Where AI Agents Deliver Results in CRM
Perficient was included...
Copyright of this story solely belongs to blogs.perficient.com. To see the full text click HERE
