PC Market Braces For Pricing Volatility As Memory Shortage Extends To 2027
The second half of 2026 will not bring much relief to the PC market that has been ravaged by soaring memory and storage prices, and instead is shaping up to be turbulent, according to IDC. According to the market research firm, PC shipments will continue to decline as conditions progressively worsen through the fourth quarter, and 2027 isn't expected to be much better.
Ending the year on a thud, fourth quarter shipments are forecast to drop 20% year-over-year, pushing full-year shipments down 11.3%. The primary culprit is the persistent memory shortage. Unfortunately, the market research firm predicts there will be no meaningful relief to the memory shortage next year, and that means more price increases as PC makers struggle with inventory.
While not surprising, it's still disappointing, especially after the first quarter of 2026 offered up signs that things might actually be improving as shipments increased 3%, with some...
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