PC makers are chasing 'creatives'. But who are they?
Predator. Omen. Legion, Asus. Imposing gaming PC sub-brands signal the power that elevates them over web-and-Word workhorses. But even before AI model training became the new killer app, gaming wasn’t the only application where performance, even GPU performance, commanded a premium.
Workstations such as Lenovo’s ThinkPad P series and HP’s Z series, optimized for applications like advanced data science, computer-aided design and 3D model rendering, have long boasted specs similar to leading gaming PCs. However, they ship in more conservative exteriors, offer greater durability, and traverse different distribution channels en route to the desks of enterprise users.
But there’s a third type of power user that PC makers have long courted: so-called “creatives” who work in a range of media from video to print.
These pros also need power, but their needs often fall between the gaming and workstation markets; this could be driven either by work setting...
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