'Password reuse only sharpens this problem': Browser-based password storage isn't as safe as you think – these top tips from the experts show how it should be done

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  • NordPass survey of 7,800+ users found 40–50% still store passwords in browsers for convenience
  • This practice leaves credentials exposed to malware, account compromise, or device theft, especially with password reuse
  • Experts urge switching to passkeys or dedicated password managers with zero‑knowledge encryption for stronger protection

Most consumers still store their passwords in the browser, despite the cybersecurity community’s repeated cries over the risky practice.

Recently NordPass, a company building a password manager, polled 7,861 people in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US, on their password storing habits, and learned that the vast majority (between 40% and 50%) save their secrets just in their browser.

"Convenience and ease of use dominate as the top two drivers, confirming that browser password saving is overwhelmingly a comfort-driven behavior — with cost and passive auto-save prompts playing a secondary but consistent role," says Karolis Arbaciauskas, head of...

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