Paramount is merging Pluto TV, BET+, and Paramount+ onto one tech stack to prepare for HBO Max
TL;DR
Paramount is merging Pluto TV, BET+, and Paramount+ onto one backend by mid-2026. It’s the rehearsal for absorbing HBO Max after the Warner Bros. deal closes.
Paramount is unifying the tech stacks behind Paramount+, Pluto TV, and BET+ onto a single backend infrastructure by mid-2026. CEO David Ellison announced the consolidation earlier this year. It is designed to eliminate duplicate systems, improve the app experience, and build the playbook for absorbing HBO Max after the $110 billion Warner Bros. Discovery merger closes.
The three services currently run on two different clouds with no connectivity between them. That fragmentation means separate recommendation engines, separate advertising systems, and separate data pipelines. Users get a worse product. Advertisers get worse targeting. And Paramount pays to maintain infrastructure it does not need.
The unified stack will bring together content discovery, user data, recommendations, and ad technology across Paramount’s free (AVOD/FAST), ad-supported, and subscription...
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