Over Half of US Adults Want Better Battery Life, but Can Apple Deliver with its New iPhone Lineup?

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Charging your phone in the middle of the day can be annoying and inconvenient, especially when you’re on the go. Instead of fumbling with chargers, how about more battery life for your smartphone?

That’s what’s driving 52% of US adults to consider upgrading their phone according to a CNET survey. Besides that, 55% say a better price would convince them to get a new phone. With Apple’s Surprise and Shine event planned for Wednesday, Sept. 9, we’re expecting Apple’s first foldable phone and two phones from the iPhone 18 series. Analysts say the iPhone Ultra, iPhone 18 Pro and Pro Max could have better battery life than older models. But don’t expect lower prices thanks to RAMageddon.

With Apple’s event just days away, here’s what US adults are looking for in a smartphone and how it may be able to deliver.

Key findings

  • The top three motivations...

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