Oura Faces Lawsuit Over Alleged Inaccurate AI Sleep Tracking
A lawsuit has been filed against the well-known smart ring brand Oura, alleging the company used false advertising by deceiving users about the accuracy of its AI-generated sleep tracking. The suit, filed Thursday by Clarkson Law Firm in San Francisco, seeks class action status and a jury trial.
“Oura built an $11 billion company on that trust,” the lawsuit alleges. “To capitalize on consumers’ desire for a tracker that could actually track sleep and monitor their sleep cycles. Oura sold expensive tracking rings, priced at $300 and up, advertising exactly that: that Oura rings are capable of seeing what only a hospital sleep lab can see.”
Representatives from Oura didn’t immediately respond to a request for comment.
The lawsuit alleges that Oura Ring‘s algorithms and sensors can’t detect the physiological signals required to accurately measure the details of the different stages of sleep. Instead, the suit...
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