'Our goal is to deliver way more value to consumers than what we charge them' — Take-Two CEO says GTA 6 'will be an incredible bargain' at its $80 base price
- Take-Two Interactive CEO Strauss Zelnick defends Grand Theft Auto 6's $80 base price
- He says, "Our goal is to deliver way more value to consumers than what we charge them"
- The CEO says GTA 6 will be "an incredible bargain"
Take-Two Interactive CEO Strauss Zelnick has defended Grand Theft Auto 6's $80 base price, saying Rockstar Games will "overdeliver" on the experience.
Speaking during a Q&A session after the publisher's Q1 FY27 financial report, Zelnick explained that the game's cost has everything to do with maximizing price by delivering on an experience that will last for consumers.
"Our goal is to deliver way more value to consumers than what we charge them," Zelnick said when asked why it decided to leave NBA 2K27's base pricing at $70 compared to GTA 6, which is priced at $80, and how Take-Two will go forward with pricing other...
Copyright of this story solely belongs to techradar.com. To see the full text click HERE
