OEMs: the Next 30 Days - Connected World

As we look ahead to the second half of 2026, OEMs (original-equipment manufacturers) have a real opportunity to reset and focus on actions that provide meaningful business outcomes. The question often becomes, where exactly do we start with connected products, data, and AI (artificial intelligence)?

Dave Moelker, CEO, Twisthink, recently told me organizations frequently approach innovation from the wrong direction. Instead of starting with a business problem and working backward to determine how technology can help solve it, many begin with the technology itself and search for a use case.

“Customer expectations continue to move forward, and these technologies have arguably been in the market for a long while, and yet as an industry we are still struggling to get all that value from it,” he says. “So, it takes a very focused and intentional effort to drive into how do we do that.”

At the heart of all...

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