Never mind the 'attention economy', we live in the 'addiction economy' - and it's going to be AI-enabled unless action is taken

AI inevitably dominates this week’s advertising and marketing jamboree in the South of France, Cannes Lions, coming as it does at a time when social media companies are being found guilty in the US of deliberating monetizing addiction-by-design, while in Europe and beyond governments are moving to ban the use of such platforms by the under-16s.

This is, suggests Jake Dubbins of The Conscious Advertising Network, a business model that is “ultimately broken” - and what’s true of social media today is also coming for AI. At Cannes this week, he is joined by many others who concur with that worldview.

Rupen Dessai, CMO of Swiss-based VC firm Una Terra, has a colorful analogy for the current status quo - we’re all living in a version of The Truman Show, the Jim Carrey movie about a man living out his life as the unwitting star of a global...

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