Musk wins court order to block use of “Twitter,” but not “tweet” and bird logo

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“They let go of the bird”

Saying X is “formerly Twitter” in App Store lets Musk block use of Twitter name.

On Thursday, Elon Musk’s X won a court order blocking Operation Bluebird from launching a new app taking over the Twitter name.

In his opinion, Chief Judge Colm Connolly explained that Operation Bluebird was unlikely to prove that X had entirely abandoned the Twitter name. Therefore, X was likely to succeed on trademark infringement and dilution claims tied to the platform’s former name.

Most compellingly, X argued that it still uses the Twitter name in the current listing for the X app in Apple’s App Store. In the first sentence of that listing, written in the same size font as the rest of the text, a single clause clinched the early court win for X by stating, “Welcome to X (formerly known as Twitter).”

X’s legal director,...

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