Netflix is reportedly considering always-on channels and bundles, which is to say, cable

https://media.thenextweb.com/2026/07/netflix-always-on-channels-bundles-cable.avif

TL;DR

Netflix executives have reportedly discussed adding always-on, genre-based live channels and folding rival subscriptions such as Peacock into Netflix as billed add-on tiles, per a Wall Street Journal report. Neither is confirmed; both are internal discussions with no launch date or pricing. The logic is engagement and unskippable ad inventory, at a moment when free ad-supported rivals are capturing casual viewing and Netflix is defending an addictive-design lawsuit it disputes.

Netflix executives have reportedly discussed adding always-on live channels to the service. The channels would run genre-based programming around the clock, all comedies or all action films, according to a Wall Street Journal report relayed by The Verge.

They have also discussed folding rival streaming subscriptions into Netflix itself. Peacock was named specifically, appearing as a tile on the Netflix home page and billed through Netflix.

Neither is a product. Both are internal conversations, with no launch date,...

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