Microsoft's tricks to keep users on Edge detailed in new report identifying 10 "dark patterns"
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A hot potato: It's no secret that when it comes to pushing its Edge browser onto users, Microsoft isn't afraid to play dirty. There have been numerous stories about the aggressive tactics the company uses, and other browser makers aren't happy about it. Now, a new report dives into the "dark patterns" Microsoft adopts to get more people onto Edge.
The Browser Choice Alliance (BCA), a group of browser makers advocating fair competition and freedom to choose a browser, commissioned the report, which was produced by the Behavioural Insights Team (BIT).
The report maps any harm to users from Microsoft's PC browser choice practices, focusing on dark patterns that are used by the company.
For those unfamiliar, dark patterns are designs that steer people into choices they wouldn't otherwise make, such as hiding...
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