Microsoft told Google it was overreacting in 2010. It has spent five years quietly leaving China
Corporate filings show the closures, Reuters reported in an exclusive.
The revenue figure is the one that explains the rest. China accounted for 1.5% of global revenue as of 2024.
Microsoft has no current plan to exit. It has simply stopped growing there.
Put 1.5% against the scale of the company and it almost disappears. Microsoft’s cloud business alone crossed $100bn in annual revenue in its most recent quarter.
China is now a rounding error attached to a large geopolitical risk. That is the calculation every sentence below follows from.
The company that told Google it was overreacting
The history makes this sharper than a normal retreat story. In 2010 Google left China over censorship and cyberattacks.
Bill Gates and Steve Ballmer, then chief executive, suggested Google was overreacting. Microsoft stayed, and democracy activists praised Google for going.
Sixteen years later Microsoft is arriving at the same place slowly, without...
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