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Microsoft admits Game Pass price hike drove away "millions" of subscribers

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Facepalm: If there's a sure way to lose a huge number of subscribers to your successful service, it's implementing a massive price hike. It seems Microsoft was unaware of this obvious fact when it hiked Game Pass prices last year, only now admitting that "millions" of people left as a result. It wasn't long before Microsoft reversed the increase, lowering the prices close to their original levels.

Speaking during a Summer Game Fest interview with Game Business Live (via GameSpot), Microsoft's recently installed Xbox chief strategy officer, Matthew Ball, spoke about the impact of the Game Pass price hikes that were introduced last October.

The changesaw Game Pass Ultimate jump 50%, rising from $19.99 to $29.99 per month. PC Game Pass also increased from $11.99 to $16.49, marking nearly a 40%...

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