Meta’s Very Own Smart Glasses Go on Sale Today for $299

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Smart glasses are like public transportation, according to Peter Bristol, Meta's vice president of industrial design. “People will use it when it's good enough.”

To reach “good enough,” Meta is making its smart glasses more accessible, more customizable, and comfier to wear.

On Tuesday, the company revealed three new pairs of smart glasses: Adventurer, Fury, and Starfire. The price starts at just $299, and while that matches the original price of Meta’s first-gen smart glasses, the price is markedly cheaper than the Ray-Ban Gen 2 glasses Meta launched last year. How did it get the price so low? Well, instead of Ray-Ban or Oakley branding to entice customers, these are just called Meta Glasses.

It’s a big step for Meta...

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